Religion in public relations

Biologists studying evolution is wondering why religion is so important thing for people. Why they sacrifice a lot of their time and money and sometimes even their lives for when looking from biological aspect useless activity.

Last decade specialists from different disciplines - neuropsychologist, sociologists and anthropologists - come to help for biologists with a lot new data and researches. Newest studies show that religion is like social glue holding public in one social unit. Religion not only sets the morals but also creates some sort of sign language which shows with who can be trusted and who can't be trusted.

Most important thing - religious rituals must be very expensive and time consuming. Otherwise if it doesn't cost you to prove that you are trustworthy then it is easy to fake it. But if it is very hard to prove your religious devotion then it is not worth for pretend it. Studies show that religious people are thought to be more reliable and helpful.

In society that is based on mutual trust the highest treat raises from cheats and scamps. Principles and rules that are hard to keep is the way to sift those who only take and don't give back. Principles and rituals also foster confidence, they show that other people keep the same rules and are trustworthy and sincere.

For example: antelope is jumping up looks like showing off and wasting energy. She does not understand why she is jumping but tiger sees that she has lot of energy and he would not catch her. Signal truth value lies in antelope not understanding it and tiger thinking that is correct because otherwise wasting power would be foolishness in that harsh surroundings. In other words the more energy action requires the more action is convincing.

Same as antelope people sends right signals when they don't understand being trustworthy and willingness to cooperate - when they behaves sincere.